A faux Walmart press launch stating that the retail chain would start accepting Litecoin prompted the cryptocurrency to leap by nearly 35% this morning.
The faux Walmart press launch [archive] was launched this morning at 9:30 AM and included made-up quotes from Walmart’s CEO Doug McMillon and Litecoin creator Charlie Lee in regards to the partnership.
“The momentum and pleasure round the usage of cryptocurrency are simple, and we’re poised to make on-line procuring straightforward for our prospects. As a number one eCommerce retailer, we’re dedicated to bringing improvements to the web procuring expertise. By integrating Litecoin, we’ll allow buyers to expertise a really clean checkout expertise with close to on the spot transaction affirmation, and near-zero charges no matter the place on the planet they’re,” claimed the faux quote from Doug McMillon, Walmart’s CEO.
Because the press launch was revealed on GlobeNewswire, different companions, together with Yahoo, syndicated it, giving it a lot wider consideration.
After customers noticed that the e-mail deal with for the media contact used wal-mart.com, a site registered final month on Namecheap and never linked to Walmart, it rapidly turned obvious that it was an elaborate hoax.
— Steven (@Dogetoshi) September 13, 2021
Quickly after, CNBC reported that Walmart confirmed that the press launch was faux.
This prompted the value of Litecoin to plummet again to shut its authentic worth, with it now buying and selling at ~$178.