Home Cyber Crime Google Chrome’s new privacy feature restricts online user tracking

Google Chrome’s new privacy feature restricts online user tracking

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Within the newest transfer to enhance the privateness of the Chrome browser, Google is including assist for a brand new HTML tag that forestalls person monitoring by isolating embedded content material from the web page embedding it.

Presently, net browsers enable third-party iframes to talk with their embedding web page. This may be executed utilizing postMessage, attributes (e.g., measurement and title), and permissions.

With browser builders limiting third-party cookies to forestall person monitoring, promoting corporations have proposed totally different programming APIs that advertisers can use for interest-based promoting.

These new interest-based promoting applied sciences embrace Google’s FLoC, Microsoft’s PARAKEET, and Fb’s Conversion Lift.

Nevertheless, when third-party cookies have been eliminated, these applied sciences shouldn’t be potential to trace customers by the cross-joining of information between an iframe and its embedder.

To forestall this, Google is including a brand new type of embedded iframe referred to as a “fenced body” to isolate the embedded content material and never enable it to see the person information of the embedding web page.

Adding Fenced Frames to Google Chrome
Including Fenced Frames to Google Chrome

“This may be useful in stopping person monitoring or different privateness threats,” the corporate noted.

What are Fenced Frames?

Fenced Frames are a brand new type of an embedded doc, and it “forces a boundary between the embedding web page and the cross-site embedded doc.” This modification ensures that two websites can not share your information, which might assist stop person monitoring or different privateness threats.

In response to Google, fenced frames have the next traits.

  • They’re not allowed to speak with the embedder and vice-versa, apart from sure data resembling restricted measurement data, the embedder’s top-level website, and the body’s doc url.
  • They don’t have storage entry (e.g., cookies, localStorage, and so on.) by default.
  • They might have entry to some unpartitioned person information, for instance, turtledove curiosity group.

In response to Google, fenced frames can have read-only entry to some unpartitioned storage, and the API has a brand new factor kind. 

Google Chrome status page for this feature states that fenced frames are nonetheless a prototype and should not in energetic growth.

Nevertheless, its latest addition to check builds reveals that Google plans on bringing this function to the Chrome browser sooner or later.



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